From the category archives:

Big Business

Social Media Mobilized…. Is 80% of Twitter Use from Mobile Devices?

What happened to the phone booth?  When you had to talk to someone to tell them something while you were out you used the phone booth.  Now social media sites help people connect and communicate.   However, did you ever think you could stay connected virtually anytime and everywhere you go?  The fact that we can [...]

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Brand Destruction…How Toyota Can Survive It

A business such as Toyota takes years to build up a brand but recent days are a testimony to the fact that brand implosion can develop quite easily. The massive safety incidents coming out on a daily basis are fueling the fire of destruction.   Point blank, Toyota must solve their safety issues.  But unless Toyota [...]

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How Can Business Benefit from Twitter – Twitter 101 Series

Today’s consumers are smarter and more informed than they have ever been before.  The consumers know when a business makes sense to them and is truly worth their money. They are not taken in by spamming (actually let me clarify….NO ONE likes spam).  They are reaching out to each other, talking about everything under the [...]

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Should Social Networks be Banned at the Workplace?

Social networks have become the lifeline of communication for many a working person across the world. They are the platform that people share with friends and family to catch up on what is happening in each other’s life. People have little time to actually connect  in the real world that makes social networks especially important. [...]

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How to Make Waves in Your Industry

Every business wants to build a brand that stands apart from the rest. Every business wants its customers and clientele to relate to its brand and product or service in an effective manner. What steps is your business taking to make this a reality? Having a great product or service is just not enough to [...]

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Connecting with Your Audience

Why do you need to connect with your audience? The Holy Grail that we are all in search of is the relationship, the connection with our target audience. It is crucial for every business and organization to connect with its audience and understand what they want, think and feel. After all, your business and its [...]

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